The psychoanalytic theory proposed by Sigmund Freud cannot be confidently applied in communication research because of its
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The psychoanalytic theory proposed by Sigmund Freud cannot be confidently applied in communication research because of its vagueness and over-reliance on early development motives. Agree or disagree.
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Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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