the share of voice (SOV) and share of market (SOM) budgeting methods

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 01:00 AM

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Compare and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting?
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the share of voice (SOV) and share of market (SOM) budgeting methods
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the share of voice (SOV) and share of market (SOM) budgeting methods

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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