The vice president of sales showed the ad to 5000 sales reps and concluded that the ad
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The vice president of sales showed the ad to 5000 sales reps and concluded that the ad was no good. What is wrong or right with this pre-testing method?
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Shameen Tahir
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Related Book For 
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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