What are shock ads? Do you think they are designed to create sales, or to bring attention
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What are shock ads? Do you think they are designed to create sales, or to bring attention to specifi c issues? Do they work? (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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