What come first marketing communication strategies or product, price and distribution strategies? Should a marketer begin with
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What come first marketing communication strategies or product, price and distribution strategies? Should a marketer begin with a product and fit communication strategies to match its characteristics, or should she begin with a desired image and fit product, price and distribution strategies to align with the chosen image? Or is there an alternative approach to solving this chicken-or-egg problem?
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Related Book For
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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