What is the difference between buzz and viral contagion? Should a marcoms manager capitalise on good buzz

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What is the difference between ‘buzz’ and ‘viral contagion’? Should a marcoms manager capitalise on good buzz when it occurs, or should he or she create the buzz?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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What is the difference between buzz and viral contagion? Should a marcoms manager capitalise on good buzz when it occurs, or should he or she create the buzz?
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What is the difference between buzz and viral contagion? Should a marcoms manager capitalise on good buzz

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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