What is the difference between cost per rating point (CPRP) versus cost per target audience rating point

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What is the difference between cost per rating point (CPRP) versus cost per target audience rating point (CTARP) versus effective cost per impression (eCPM)? Is it important to know the difference? Please justify your answer.

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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What is the difference between cost per rating point (CPRP) versus cost per target audience rating point

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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