What is the impact of globalization on marketing communications? Are the elements of the promotional mix transferable

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What is the impact of globalization on marketing communications? Are the elements of the promotional mix transferable globally? Explain either way.

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Integrated Marketing Communications: A Global Brand-Driven Approach

ISBN: 9781317979609

2nd Edition

Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen

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Question Posted: Oct 24, 2024 07:00 AM

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What is the impact of globalization on marketing communications? Are the elements of the promotional mix transferable globally? Explain either way.
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What is the impact of globalization on marketing communications? Are the elements of the promotional mix transferable

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Integrated Marketing Communications: A Global Brand-Driven Approach

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