Which kind of research data is more expensive to collect, primary or secondary? Why?
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Which kind of research data is more expensive to collect, primary or secondary? Why?
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In general primary research data tends to be more expensive to collect compared to secondary research data There are several reasons for this cost dif...View the full answer
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Krishnavendra Y
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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