While marketers acknowledge that customer relationship management is important in both B-to-C and B-to-B markets, some believe

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While marketers acknowledge that customer relationship management is important in both B-to-C and B-to-B markets, some believe that it is even more important in the B-to-B market. Explain why they might feel this way.

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9780073404868

9th Edition

Authors: George E. Belch, Michael A. Belch

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Question Posted: Aug 10, 2024 11:00 PM

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While marketers acknowledge that customer relationship management is important in both B-to-C and B-to-B markets, some believe

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Advertising And Promotion An Integrated Marketing Communications Perspective

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