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business
small business management

Questions and Answers of Small Business Management

Analyse the difficulties and potential benefits of attempting to form promotional partnerships for the purposes of tourism with contiguous countries within the region, similar to those found in other
Given the limited resources available to the tourism authorities in the region, consider the strategies outlined in Table CS10.2 and determine which should receive priority, to benefit the region
What markets do you think could be attracted to this region and with what purpose?What products in the exclave do you think offer the widest appeal for the international tourist market?
Contrast the maritime transport links available in the Baltic region to Kaliningrad and compare these with routes to other countries in the region, including mainland Russia.What short sea routes
What is the current extent of knowledge about this region among your group? Among the local population in your country? Procure a good scale map of Kaliningrad Oblast and identify the regions and
Is Bournemouth’s approach one that could be emulated at other seaside venues, whether in England or elsewhere? What factors would a local authority need to take into consideration in examining this
Given the adverse publicity other destinations that attract young surfers have suffered, such as Newquay or Rock in England, is there a danger in encouraging large groups of visitors from this sector
What level of risk is entailed in such an original approach to developing tourism?
To what extent might climate change help or hinder this project?
What issues of safety and security are raised in this case study and how can they be managed effectively?
What problems are faced by small-scale operators such as Grassroute Tours and how can they effectively market their tours abroad?
Discuss the negative sociocultural impacts of townships tours on the local communities.
How could tour operators encourage domestic tourists to participate in township tours?Why do you think more locals do not go on tours of the townships?
Certain jobs in the travel industry call for ‘emotional labour’. Are women better suited to such jobs and does this restrict their access to higher-level jobs where emotional labour may be less
What do you understand by the term ‘glass ceiling’ and how can organizations in travel and tourism tackle the perception of its existence within the industry?
What will be the nature of jobs in travel and tourism in the twenty-first century and what will be the prospects for women in management?
Suggest why a pay gap may exist in the sector and whether or not this is appropriate in terms of recruiting talent.
What do you consider are the factors that attract female students to study travel and tourism courses and what female role models can you identify from the industry?
Reading the details of the Motaquip incentive trip to Zanzibar, what current trends in the business tourism sector does this example illustrate?
Undertake research to find out how Tanzania markets itself as a destination for conferences and incentive trips. Investigate, for example, whether or not this country is covered in the trade press
From reading this case study, what do you think are the assets of Tanzania specifically as a business tourism destination? Can you identify any real disadvantages of this country as a place for the
Many of the colleges provide accommodation in the student halls of residence out of term time. In most cases, this is limited to groups only and often attracts small conferences, language school
Many hotels within the Cambridge area achieve high occupancy levels. What are the implications of this for the local council’s tourism strategy, which is trying to encourage overnight visitors
Are some of the visitor management techniques employed likely to deter tourists from coming to the city?
Some of the visitor management techniques employed by the city of Cambridge are funded through tourists’ contributions. There are several other approaches, however, that are funded by local
What are the implications of having three different classes of service on each train? Are there drawbacks to this?
How will the expansion of the high-speed rail network affect tourist travel around the Continent? How is Eurostar working to encourage UK visitors to take advantage of these developments?
As pressure to consider our carbon footprint increases, Eurostar announced that the move to the new station at St Pancras would also herald the start of carbon neutral journeys – its Tread Lightly
How important is the service-focused vision of HRG to making this business attractive to its corporate clients?
What are the implications of the frequent pressure to bid for the travel service contract?
Why might a corporate client choose to invest in an implant office rather than rely on a regional service centre?
What issues of health and safety might be pertinent to an attraction such as this?
The Trust has taken the unusual step of allowing visitors to ‘get up close’ to settings on board (although they are warned not to touch the delicate hull). Compare this approach with those at
Examine the three alternatives taken into consideration by the Trust when seeking solutions to the restoration and interpretation of this vessel and discuss the pros and cons of each.
The ss Great Britain is almost unique as a preserved passenger liner (the RMS Queen Mary at Long Beach, California, being another rare example). Self-evidently, no vessel of this size can be
Many tourism businesses are SMEs. How can tourism consultants and marketing agencies assist these small businesses? Are there any concerns that these businesses should consider when relying on
Do you think that the method used to purchase foreign currency when travelling abroad is affected by the levels of travel experience of the visitor? Does the country being visited have an influence
There is a concern that many travellers do not have adequate insurance cover when they travel. Why do you think so many travellers fail to take out cover? Is it apathy, cost-consciousness or simply a
How can animateurs and guides enhance the experience that tourists have of a destination? Some destinations have elected to license their local guides. Discuss the ways in which licensing can ensure
Dynamic packaging has allowed travel agents to offer flexible, tailor-made holidays for their customers. What are the benefits for the travel agent in being able to offer such products? What skills
Many travel agents in the USA now charge a fee for their services. Do you think that this will occur in all markets worldwide? Do you think that there are some customers who would prefer to pay a fee
The mini case study in this chapter relating to Australia’s Travel Compensation Fund examined the financial protection provided for products booked through travel agents.What advantages does the
The mini case study in this chapter (TUI buys up an Italian village) identifies a major development in Italy by TUI that includes three hotels as well as a range of leisure activities. What are the
As the major European tour operators integrate vertically and horizontally through the merger or purchase of smaller (often specialist) travel companies, discuss the implications of this for
There are many benefits for hotels in working with tour operators – a major factor being the guaranteed bookings for the rooms the tour operators contract for. The Internet has made it easier for
Sports and tourism have been separated within the ministries at the DCMS following London winning the 2012 Olympics bid. What are the long-term implications of having these two industries separated
Social tourism includes the provision of holidays for socially or financially excluded families, people with disabilities and their carers. Discuss the many benefits that the chance to take a holiday
Direct taxes on tourists (such as departure taxes or hotel bed taxes) are often unpopular with the tourist industry as they suggest that tourists will perceive the destination as more expensive.
Following a drop in worldwide visitor numbers over the past few years in the wake of stricter visa and border control issues, the US senate has drawn up a ‘blueprint’ to boost arrivals, based on
Some visitor management techniques are designed to manage demand, while others are designed to adapt supply. Do you think that it is preferable to manage demand rather than supply?
Do you think that the use of closure to manage the impact of tourists should only be considered as a last resort?
Should visitors be responsible for funding initiatives implemented to manage their impacts?
How might congestion charges affect the self-drive tourist market in the UK?
Why are coach companies horizontally integrated with hotels, while airlines have largely divested themselves of investment in the sector?
How can younger passengers be encouraged to use coach services?
Motorail services throughout Europe have largely been abandoned in recent years due to falling demand and high costs. Can the market for this form of travel be resurrected and to what extent might
Why are airlines still able to compete successfully with rail services in the UK on short-haul flights?
Argue the case for and against public ownership of the railway system in your country, from the perspective of encouraging tourists.
How far has Britain’s failure to keep pace with railway developments influenced patterns of tourist traffic to and within the country?
Why do you think it is that no major airlines any longer invest in passenger shipping, neither do cruise companies invest in airlines?
Dubai has recently become an important cruise base. Examine the appeal of the region for cruising.
Examine the merits of travel in one of the new super-cruise vessels carrying 3000 or more passengers, versus cruises on small, yacht-like vessels with fewer than 100 passengers.
What markets are likely to be attracted to travel on cargo ships? What about river cruising? Explain the reasons for your opinions.
This chapter explains the reasons for the death of line voyages in most parts of the world (apart from transatlantic services) in the mid-twentieth century. Some 40 years ago, however, similar views
What impact have the 2008 oil price rises had on the cruising business to date and how will they affect the long-term market for cruising?
In the aftermath of the escalation in aviation fuel costs, which sector of the airline industry will be hit hardest – the legacy carriers or the budget carriers?
What are the most promising markets for the A380? Which will win the battle for mass market travellers of the future – Airbus or Boeing?
Examine the pros and cons of carbon offsetting as a means of reducing global warming by airlines.
Will ever-increasing security measures introduced at US airports choke off tourism growth to that country?
Is there a case for more, rather than fewer, airline regulations today?
In 2006, it was reported that 26 per cent of all passengers at London’s Heathrow Airport were in transit. This figure is expected to rise to 31 per cent by 2010. Discuss the costs and benefits
Does the move to new premium budget hotels by the budget chains threaten the existing mid-budget chains? What factors in the economy are driving this demand?
In this chapter, we learned how Magaluf, among other Majorcan resorts, is removing its older mid-twentieth-century hotels in order to build modern ones that are more in keeping with public taste. To
Is flexible pricing an essential ingredient in hotel marketing or are there circumstances where fixed prices would be preferable?
Can you see the e-menu idea, launched in Israel and the USA and mentioned in this chapter, as one way forward in modernizing the catering industry globally? While it has appeared to boost profits,
Some large hotel chains are developing upmarket hotels using fashion brands. To what extent do you think this will prove effective and is there a danger in linking what is, after all, a long-term
Many people travelling frequently on business on behalf of their employer earn valuable airmiles when they fly to their destinations. Currently, the employees get to use those airmiles for
Put yourself in the position of someone wishing to buy a new laptop computer. You could find the ideal computer for you by visiting computer shops, computer websites and shopping online, ordering
It is often claimed that videoconferencing (or teleconferencing) technology will largely obviate the need for delegates to travel to face-to-face meetings. Give as many reasons as possible in favour
Give as many differences as you can between leisure tourism (holidays, short breaks and day trips) and business tourism. Think in terms of who travels for leisure and who travels on business, who
This chapter has revealed that the sending of postcards has actually increased over the previous five years, by a large amount, in spite of modern technology offering alternative means of
Will the Olympic Games in Britain in 2012, on balance, prove financially beneficial?Are quotes that the Games will generate about £2 billion for the economy realistic? Is it still a good thing to
Discuss whether or not souvenirs associated with well-established tourist destinations invariably tend to verge on the ‘tacky’ and, if so, are there opportunities to move this business upmarket?
How successful was Liverpool in 2008 – its year as City of Culture? With hindsight, did the city make the best use of its resources to attract domestic and incoming tourists?What criticisms can be
For the first time in 2008 the world famous Glastonbury Festival experienced difficulty in attracting bookings. Some viewed this as a criticism of the line-up, others put it down to the extremely bad
As explained in this chapter, the de la Warr Pavilion in Bexhill-on-Sea has undergone substantial renovation as a major icon of modernist architecture, with the hope that this will help to revive
Should the floodlighting of buildings be discontinued, given the current emphasis on reducing energy usage and carbon emissions? Argue the case for and against.
What is the trade-off between distance and cost for Europeans considering a skiing holiday in North America? Could these destinations be attractive for short breaks or only for longer holidays?
Using the tourism categories identified at the beginning of this chapter, give examples of destinations known to you, both in your own country and abroad, that would exemplify each.
Does the English seaside have a future? If so, will it depend on a throwback to nostalgia for the old image, or can it be resurrected to attract the domestic tourist in new ways?In your view, which
What examples can you think of where the transport or the accommodation itself would be the attraction for your trip, rather than the destination? Would your choice and reasons be shared by many
Earlier in this chapter, it was revealed that Dubai has set out to attract 15 million tourists by 2015. At the same time, there are alarming reports in the international press of officials searching
According to the World Travel and Tourism Council, in 2007 the three fastest-growing destinations for global tourism were Macao (a 24 per cent increase), Montenegro and the Seychelles. Advance
What is meant by the term ‘vertical integration’? Do you think there are benefits for a small hotel chain in forward integration?
What are the benefits of a small business becoming a member of its local destination marketing organization? Are there drawbacks or limitations that should be considered?
Many students are now studying for qualifications such as honours degrees in tourismrelated subjects. As a student or when they graduate, they may be asked to join a professional body such as the
It has been suggested that high street travel agents will benefit from being able to dynamically package holidays. Do you think that this is really the case or will tour operators and principals
Is the age of tourists a determinant in attitudes towards sustainability? What other factors contribute to attitudes?
What are the congestion problems in your area and what steps are local authorities taking to improve the situation? To what extent are these problems caused by tourism?
Some critics of tourism have argued that mass tourism is more environmentally friendly than individual tourism, on the grounds that budget airlines and charter airlines are carrying higher load

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