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business
small business management
Questions and Answers of
Small Business Management
Interview the owner of a local small business about the venture’s performance outcomes. Find out what results were achieved, and then systematically explore how those performance outcomes have been
On the website of a small business, identify the factors in the external (general, industry, and competitive) environment and the internal (organizational)environment around which the business seems
The Electric Transportation Company sells electrically powered bicycles, like the ETC Express.Review the information found at http://store.nycewheels.com/etc.html. Using the terminology introduced in
Reread what this chapter has to say about the external and internal analyses that might help you evaluate a new venture opportunity.To assess the impact of these factors on your business idea, go to
It’s never too early to start thinking about where you will get the funding to start your business.Go to http://www.myownbusiness.org/s7, and read the information about business fi nancing on the
The editors of Inc. publish a series of “How-To”guides on the magazine’s website at http://www.inc.com to help business owners start, run, and grow successful businesses. Go to the
Familiarize yourself with the resources provided by QuickMBA that can help a business owner“make sense of strategy.” Go to http://www.quickmba.com/strategy/.a. Click on the PEST Analysis link and
Understand the factors an entrepreneur should consider before launching into e-commerce.
Explain the 11 myths of e-commerce and how to avoid falling victim to them.
Explain the basic strategies entrepreneurs should follow to achieve success in their e-commerce efforts.
Learn the techniques of designing a killer Web site.
Explain how companies track the results from their Web sites.
Describe how e-businesses ensure the privacy and security of the information they collect and store from the Web.
What advantages does an “online-only” strategy offer a company? Disadvantages? Why do many start-up companies use this strategy?
Increase the speed at which your Web site downloads. Speeding up the rate at which your Web site loads produces higher traffic growth, longer engagement times, lower bounce rates, and higher
Use responsive design in your Web site. A responsive Web site automatically detects the device a visitor is using and configures the layout and content of the site to fit the screen. Nearly half of
Use A/B testing to determine which design features produce higher conversion rates. A/B testing involves generating two versions (A and B) of a Web page, perhaps with a different headline, color
Be accessible to customers. One of the best ways to increase sales is to allow customers to contact your business easily. Provide readily visible contact information, including a telephone number and
Incorporate clear calls to action using large, easy-to-find buttons. Including a big call-to-action button that stands out on every page (“Buy now,” “Add to cart,” and others) will increase
Build simple navigation into your site’s design. A muddled, poorly planned Web site that is confusing to navigate will send customers scurrying to competitors’ Web sites. Smooth, simple
Include a search function on your site. Many online shoppers are accustomed to using a search feature to quickly and easily find the items they seek. Make sure your site includes an easy-to-use
Emphasize your site’s security. Fraud is a top concern for online shoppers, so be sure that your site reassures customers that it meets security standards. Displaying relevant security seals such
Let customers see—really see—the products you are selling. Clear images of products and a rotate/zoom feature that enables customers to see product details from different angles increase sales.
Include product reviews. Ninety-two percent of online shoppers read online reviews, and 88 percent of shoppers say that reviews influence their purchase decisions. Including product reviews produces,
Capitalize on the opportunity to cross-sell and upsell. Including a “Customers who bought this item also bought . . .” feature can increase sales via cross-selling. In addition, showing shoppers
Design a simple checkout procedure. When it comes to the checkout process, the fewer steps a site requires, the higher its conversion rate. A study of the top 100 e-commerce site shows that the
Many shoppers use search engines to find the products and services they want to purchase online. Very few shoppers look beyond the first page of the search engine results. Suppose that your company,
Doing business on the Internet takes more time and energy than many entrepreneurs expect. Identify the six factors that are essential to achieving e-commerce success.
One of the strategies for success is to focus on a niche in the market. Why?
What are the guidelines for creating a successful e-commerce strategy for a small company?
When we design a killer website, why do we need to give customers what they want when they shop online?
How do e-companies minimize the likelihood of invasion by hackers?
Work with a team of your classmates to come up with an Internet business you would be interested in launching. Come up with several suitable domain names for your hypothetical e-company. Once you
Select several online companies with which you are familiar and visit their Web sites. What percentage of them have privacy policies posted on their sites? How comprehensive are these policies? What
In a group of three, visit an organization located close to your campus. Ask the business owner if there is a Web site for the company. If yes, view the Web site and provide comments based on what
Discuss the relationships among pricing, image, competition, and value.
Describe effective pricing techniques for introducing new products or services and for existing ones.
Explain the pricing methods and strategies for retailers, manufacturers, and service firms.
Explain the impact of credit and debit cards and mobile wallets on pricing.
Describe effective pricing strategies for introducing new products or services.
Identify the strategies a business may adopt when facing rising costs in their businesses.
Define the following pricing techniques: odd pricing, price lining, leader pricing, geographical pricing, and discounts.
What are the pricing tactics entrepreneurs can use to set prices of established goods and services?
What are the disadvantages of using the manufacturer’s suggested retail price?
Define cost-plus pricing. Why do manufacturers use this pricing strategy?
Why do so many manufacturers use cost-plus pricing?
What are the disadvantages of using cost-plus pricing?
Describe the impact of credit on pricing.
Identify the steps to help online merchants reduce the likelihood of becoming victims of credit card fraud.
Most Internet service providers use penetration pricing with low introduction prices that increase after a specified period. Most of their consumers continue to pay the increased prices, but a few
How do the prices of other utilities, like landline or cable, compare to Internet service providers?
Are established brands in the Internet service provider industry able to maintain their prices, or do they have to slash to compete with the new entrants’ penetration strategy?
What factors allow these companies to increase prices after a specific introductory period without affecting their market share?
Interview a successful small retailer and ask the following questions: Does he or she seek a specific image through his or her prices?
What role do competitors play in the business owner’s pricing?
Does the retailer use specific pricing techniques, such as odd pricing, price lining, leader pricing, and geographic pricing?
How are discounts calculated?
What markup percentage does the firm use?
How are prices derived?
What are his or her cost structures?
Select an industry that has several competing small firms in your area. Contact these firms and compare their approaches to determining prices. Do prices on identical or similar items differ?
Why are the companies’ prices on identical or similar items different?
Describe how to prepare the basic financial statements and use them to manage a small business.
Create projected (pro forma) financial statements.
Understand the basic financial statements through ratio analysis.
Explain how to interpret financial ratios.
Conduct a breakeven analysis for a small company.
Do you see any ratios that, on the surface, look suspicious? Explain.
Is there a significant difference in my company’s ratio and the industry average?
If so, is the difference meaningful?
Is the difference good or bad?
What are the possible causes of this difference? What is the most likely cause?
Does this cause require me to take action?
If so, what action should I take to correct the problem?
What is the difference between an income statement and a statement of cash flow?
Outline the key points of the 12 ratios discussed in this chapter.
What is a break-even point?
You have been asked to do an analysis of a financial statement for an organization. In a group of two or three, visit an organization in your area and seek permission to prepare an analysis based on
Based on the income statement, did the organization record a net income or loss? What is the value?
Prepare a ratio analysis based on the report.
What is the organization’s break-even point? Share your method for preparing the break-even analysis.
How long will it take for the organization to reach its break-even point?
Find a publicly held company of interest to you that provides its financial statements on the Web. You can conduct a Web search using the company’s name, or you can find lists of companies at the
Analyze the company’s financial statements by calculating the 12 ratios covered in this chapter and compare these ratios to industry averages found in RMA’s Annual Statement Studies, BizMiner, or
Do you spot any problem areas in the company’s financials?
What are the financial strengths of the company?
What recommendations can you make to improve the company’s financial position?
What do you project the company’s future to be?
Explain why you would or would not recommend investing in the company.
Explain the importance of cash management to a small company’s success.
Differentiate between cash and profits.
Describe the five steps in creating a cash budget.
Describe the fundamental principles involved in managing the “big three” of cash management: accounts receivable, accounts payable, and inventory.
Explain the techniques for avoiding a cash crunch in a small company.
Identify the factors that led Holt of California to become a victim of employee theft and embezzlement. What impact does this crime have on a company’s cash flow and survival?
What is the “valley of death”? Explain briefly.
What are the big three of cash management?
How can an entrepreneur hinder a cash crunch in a small company?
What is the difference between a “zero balance account” and a “sweep account”?
Visit the cafeteria at your campus. Interview a manager regarding the cash management system. Does the cafeteria have one? Are there any problems managing the cash flow? Advise the manager on the
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