Incorporate clear calls to action using large, easy-to-find buttons. Including a big call-to-action button that stands out

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Incorporate clear calls to action using large, easy-to-find buttons. Including a big call-to-action button that stands out on every page (“Buy now,” “Add to cart,” and others) will increase your company’s conversion rate by 10 to 25 percent.

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JAPHETH KOGEI

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