Build simple navigation into your sites design. A muddled, poorly planned Web site that is confusing to

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Build simple navigation into your site’s design. A muddled, poorly planned Web site that is confusing to navigate will send customers scurrying to competitors’ Web sites. Smooth, simple navigation improves a site’s conversion rate.

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Essentials Of Entrepreneurship And Small Business Management

ISBN: 9781292266022

9th Global Edition

Authors: Norman M Scarborough, Jeffrey R. Cornwall

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