You have already learned the importance of marketing to the study and application of advertising. Visit the sites below to get a wider view of the scope of the marketing world and the importance of a good marketing strategy. Answer the questions below for each site:

■ American Marketing Association (AMA): www.marketingpower.com
■ Business Marketing Association (BMA): www.marketing.org
■ B to B: www.btobonline.com
■ Brand Republic: www.brandrepublic.com
■ Brandweek: www.brandweek.com
■ Marketing Magazine: www.marketingmag.ca
■ Dotfactor.com: www.dotfactor.com
■ Sales & Marketing Management: www.salesandmarketing.com
a. What group sponsors the site? Who is the intended audience?
b. What is the site’s purpose? Does it succeed? Why?
c. What are the size and scope of the organization? What is the organization’s purpose?
d. Who makes up the organization’s membership? Its constituency?

Part II: Marketing Mix. Visit Hardee’s site (www.hardees. com) and then answer the following questions about one of its products:
a. Identify the product, price, place, and promotion. (If there are multiple products, choose one.)
b. Identify the product’s stage in the product life cycle.
c. What is the product’s positioning?
d. What are the key elements of the product’s differentiation?