Many well-established American brands may seem to be in the decline stage of the product life cycle,

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Many well-established American brands may seem to be in the decline stage of the product life cycle, perhaps because changing tastes or new technologies have rendered the products obsolete. Choose one of these and describe a plan for revitalizing the product, especially in terms of the 4Ps.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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