According to a recent poll, 87 percent of consumers say they would switch from one brand to

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According to a recent poll, 87 percent of consumers say they would switch from one brand to another on the basis of a worthy cause. Do you agree with these consumers? Why or why not?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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