Assume a company spends $250,000 to attract 50,000 visitors to its Web site. If the conversion rate

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Assume a company spends $250,000 to attract 50,000 visitors to its Web site. If the conversion rate is 5 percent, how much did the company spend to acquire each customer? What are some of the ways a company can increase its conversion rate?

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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