Assume your company’s management wants to start a company-sponsored blog. You’ve been given the task of developing the blog. Answer each of the questions in Table 7.2. Using a search engine, such as Google or Ask.

com, find examples of two or three company-sponsored blogs. Review each blog. In your opinion, how effective are the blogs? Are they well organized? Are they updated frequently? Make sure to incorporate your reactions into the development plan for your company’s blog.