Choose an airline, an automobile company, or a fast-food company (or product). On Facebook, Twitter, YouTube, and

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Choose an airline, an automobile company, or a fast-food company (or product). On Facebook, Twitter, YouTube, and Instagram, compare and contrast social media campaigns. How does the company engage its customers? What is its most recent campaign, and what is unique about it? How does the company use each unique social media outlet to promote its product?

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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