Product placement is also called embedded marketing, and you've probably seen it in TV programming, movies, and even video games. Skipping ads has never been easier due to advances in technology, so marketers have come up with alternative ways of placing their products in various media. One way is to use technology that allows them to digitally place products in TV shows or films after they have been released. What are your thoughts on this practice? What are the benefits to the brand? To the TV show or video game with the virtual product placement?