Comarketing and cobranding are techniques that companies oft en use to market their own and each others

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Comarketing and cobranding are techniques that companies oft en use to market their own and each other’s products, such as Sherwin Williams paints featured in Pottery Barn home furnishings catalogs. On your own or with a classmate, choose two companies with products you think would work well together for comarketing separate products or cobranding a single product. Then create an advertisement for your comarketing or cobranding eff ort.

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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