Comarketing and cobranding are techniques that firms often use to market their own and each others products,

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Comarketing and cobranding are techniques that firms often use to market their own and each other’s products, such as Amazon’s Kindle with an Intel processor. On your own or with a classmate, choose two companies with products you think would work well together for comarketing separate products or cobranding a single product. Then create an advertisement for your comarketing or cobranding effort.

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Contemporary Business

ISBN: 9781111821326

16th Edition

Authors: James E. Deitz, James L. Southam

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