Evaluate the price of the product you selected in the exercise above. What pricing strategy is the
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Evaluate the price of the product you selected in the exercise above. What pricing strategy is the manufacturer using? Do you think the price is fair? Why or why not? Choose a different strategy; develop a new price for the product based on the new strategy. Ask your classmates whether they would purchase the product at the new price. Why or why not?
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Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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