Evaluate the price of the product you selected in the preceding exercise. What appears to be the

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Evaluate the price of the product you selected in the preceding exercise. What appears to be the pricing strategy that its manufacturer used? Do you think the price is fair? Why or why not? Choose a diff erent strategy and develop a new price for the product based on your strategy.

Poll your classmates to learn whether they would purchase the product at the new price—and why.

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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