Explain each of the methods used to segment consumer and business markets. Which methods do you think

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Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most eff ective for each of the following? Why? (Note that a combination of methods might be applicable.)

a. supermarket featuring organic foods

b. hair-care products

c. tour bus company

d. line of baby food

e. pet insurance

f. dry cleaner

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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Question Posted: Oct 15, 2024 05:02 AM

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Explain each of the methods used to segment consumer and business markets. Which methods do you think

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Contemporary Business

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