For each of the following, describe potential benefits and drawbacks of a sponsorship relationship: a. BMW and

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For each of the following, describe potential benefits and drawbacks of a sponsorship relationship:

a. BMW and the Snowboard FIS World Cup

b. Bank of America and the Chicago Marathon

c. Mattel Corporation and the Special Olympics

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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