More and more businesses are forming strategic alliances to become more competitive. Sometimes, businesses pair up with

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More and more businesses are forming strategic alliances to become more competitive. Sometimes, businesses pair up with notfor-

profit organizations in a relationship that is beneficial to both.

Choose a company whose goods or services interest you, such as REI, FedEx, Kashi, or Sam’s Club. On your own or with a classmate, research the company on the Internet to learn about its alliances with not-for-profit organizations. Then describe one of the alliances, including goals and benefits to both parties. Create a presentation for your class.

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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