Surge pricing has caused Uber unexpected damage to its reputation, particularly among its user base on social

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Surge pricing has caused Uber unexpected damage to its reputation, particularly among its user base on social media. If Uber were to rethink its surge pricing, would it be a matter of ethics or a strategy to save itself from lost business? Explain.

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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Question Posted: Apr 18, 2023 04:47 AM

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Surge pricing has caused Uber unexpected damage to its reputation, particularly among its user base on social

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The decision to rethink surge pricing by Uber would be a matter of both ethics and a strategy to sav...View the full answer

Contemporary Business

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