Toyota has to face the same quality challenges that its North American competitors (GM, Chrysler, and Ford)

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Toyota has to face the same quality challenges that its North American competitors (GM, Chrysler, and Ford) have been facing. Do some investigation on how automobile manufacturers are incorporating quality into their cars and into their image. Who now is doing the best job on both questions?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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