When does a company use personal selling instead of nonpersonal selling?

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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Question Posted: Apr 18, 2024 08:00 AM

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When does a firm use personal selling instead of nonpersonal selling?
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When does a company use personal selling instead of nonpersonal selling?

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Companies generally use personal selling when cust...View the full answer

Contemporary Business

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