When does a firm use personal selling instead of nonpersonal selling?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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Question Posted: Apr 18, 2023 04:47 AM

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When does a firm use personal selling instead of nonpersonal selling?

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Personal selling is generally used when custo...View the full answer

Contemporary Business

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