1. What are the main challenges faced by AMS when seeking to strengthen employee commitment to the organization? 

2. Consider the possible actions that AMS might have made to strengthen organizational commitment? 

3. Why have AMS made the changes, as detailed in the case, to their HR practices? 

4. What evidence is there that these changes have had a positive influence on organizational performance?

This case provides an example of the HR challenges faced by an organization which provides outsourcing and consulting services to major clients. In particular, it illustrates the differing pulls on employee commitment in this context. This relates to research into the area of the multiple foci of commitment (Becker, 2009). Kinnie and Swart (2012) provide a good discussion of many of these issues and include references to a number of models and cases which will develop discussion in this area. Research by Donnelly (2011) and Coyle-Shapiro et al. (2006) is also relevant.