=+1. ACNielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands,

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=+1. ACNielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands, Austria, Italy, and Finland. This scanner data tracks sales of UPC-coded products in those nations. In small teams, imagine that you are Nielsen clients in the United States. One team

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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