1. Choose one of the following companies, or select another one whose goods and services are familiar...

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1. Choose one of the following companies, or select another one whose goods and services are familiar to you. On your own or with a classmate, formulate a mission statement for that company.

Then create a list of objectives that reflect your company’s mission.

a. Old Navy

b. Scottrade

c. Taco Bell

d. Verizon Wireless

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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