=+1. Consider each of the following firms and describe how the firms goods and/or services can create

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=+1. Consider each of the following firms and describe how the firm’s goods and/or services can create different types of utility. If necessary, go online to the company’s Web site to learn more about it. You can do this alone or in a team.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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