=+1. Cross-selling can be an effective way for a firm to expand. On your own or with

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=+1. Cross-selling can be an effective way for a firm to expand.

On your own or with a classmate, locate an advertisement for a firm that you believe could benefit from cross-selling. List ways it could offer multiple goods or services to the same customer. Then create a new ad illustrating the multiple offerings.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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