1. Ferrari brand. Visit the Ferrari Web site. Review the material and prepare a report outlining how...

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1. Ferrari brand. Visit the Ferrari Web site. Review the material and prepare a report outlining how Ferrari—a company that produces products that only a handful of consumers can afford—has been able to build such a strong, recognizable brand.

http://www.ferrari.com

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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