1. Focus groups. Visit each of the Web sites listed below. Each discusses the proper way to...

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1. Focus groups. Visit each of the Web sites listed below. Each discusses the proper way to organize and conduct a focus group. After reviewing the material, prepare a brief report on the subject.

http://www.businessweek.com/magazine/content/09_70/

s0910027439027.htm?campaign_id=rss_smlbz_bulgaria http://managementhelp.org/evaluatn/focusgrp.htm http://www.ehow.com/how_4393027_conduct-focus-group.html

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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