1. How does marketing Flight 001’s products to give as gifts to companies such as Orbitz affect sales at Flight 001’s retail stores?

By the time each of us retires, we will probably have acquired thousands of useless gifts from our employers, clients, and vendors. Teeny staplers, space pens, solar desk clocks, binders, cheap calculators, and, of course, the ubiquitous tote bag emblazoned with logos and slogans for products you don’t want and will never own.
The folks at Flight 001 appreciate the work we do and want our employers to reward us with some better swag, so they offer a corporate gifting program to help big business say thank you with a little more style. “Everything is for travel, everything is useful,” says Brad John of his travel boutique, Flight 001. “At all these big companies, everyone travels and we’re useful, so we’re really the perfect item for a corporate gift.” To guard against re-gifting, Flight 001’s consultant works one-on-one with corporate clients to find just the right gift.