=+1. How does PetSmart benefit by offering goods and services to pet owners? Describe how the firm

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=+1. How does PetSmart benefit by offering goods and services to pet owners? Describe how the firm might offer both in the same location. Visit PetSmart’s Web site at http://www.petsmart.com and create a chart illustrating the mix of some of the firm’s pet-care products.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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