1. Imagine you are a wholesaler for dairy products such as yogurt and cheese, which are produced...

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1. Imagine you are a wholesaler for dairy products such as yogurt and cheese, which are produced by a cooperative of small farmers. Describe what steps you would take to build relationships with both the producers—farmers—and retailers such as supermarkets.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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