=+1. Legal and ethical issues in pricing. As noted in the chapter, numerous legal and ethical issues

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=+1. Legal and ethical issues in pricing. As noted in the chapter, numerous legal and ethical issues result from pricing. Review each of the following and prepare summaries you can bring to class to participate in a discussion on pricing.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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