=+1. Marketing research tools. Chapter 8 describes tools used by marketing researchers to collect and analyze data.

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=+1. Marketing research tools. Chapter 8 describes tools used by marketing researchers to collect and analyze data. The following exercises are designed to help you learn more about several of these marketing research tools.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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