=+1. Not-for-profit organizations rely on IMC just as much as forprofit firms do. The Egyptian government, which

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=+1. Not-for-profit organizations rely on IMC just as much as forprofit firms do. The Egyptian government, which owns the remains and artifacts of boy pharaoh King Tutankhamun, has sent the King Tut collection on a worldwide tour of selected nations and museums (the exhibit is titled Tutankhamun and the Golden Age of the Pharaohs). Many organizers—including

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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