=+1. Targeting Hispanic consumers. As noted in the chapter, Hispanics make up a growing percentage of American

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=+1. Targeting Hispanic consumers. As noted in the chapter, Hispanics make up a growing percentage of American consumers. Review the material on Hispanic consumers in Chapter 5 and then complete the following exercises.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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