1. What are the key components to Flight 001s retailing strategy? Theres nothing like a lazy afternoon...

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1. What are the key components to Flight 001’s retailing strategy?

There’s nothing like a lazy afternoon spent browsing Main Street or the mall, latte in hand, taking in the sights, sounds, and intoxicating smell of Cinnabon. You just can’t get that online at iTunes, Amazon, or eBay. That’s why Flight 001 founders John Sencion and Brad John take every detail in their retail stores very seriously.
Flight 001 is all about the experience. They care deeply about the experience you have in the store and carefully select every product, whether it be a $6.00 lime green luggage tag or a $600 designer carryon, to ensure you feel just as great once you arrive at your destination.
The company gets its name from the famous Pan Am Flight 001. The flight originated in San Francisco and continued for 46 hours, stopping in Hawaii, Tokyo, Hong Kong, Bangkok, Calcutta, Delhi, Beirut, Istanbul, Frankfurt, London, and finally landing in New York. From the late 1940s through the 1980s, Flight 001 was the flight for the sophisticated world traveler. The founders set out to create a retail experience worthy of the name. Every store features a curved interior, mimicking the walls of an airplane fuselage. The sales desk looks like the ticket counter at an airport. It was important to Sencion that every aspect of the store design suggested First Class, from the walnut panels on the walls to the time zone clocks and top-notch customer service.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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