1. What environmental forces are most important for Cott Corporation to monitor if it continues to operate in increasingly global markets? Explain.
2. What marketing mix variables would Cott Corporation have to alter if it continues to operate in increasingly global markets? Explain.
3. As a competitive threat to the market leader in Britain, what competitive reaction could Cott Corporation expect from Coca-Cola; i.e., what could Coca-Cola do? What do you think Coca-Cola is likely to do? Explain.