1. With a classmate, choose two companies or brands that compete directly with each other. Select two of the following or choose your own. Then develop a competitive strategy for your firm while your partner develops a strategy for his or hers.

Present the two strategies to the class. How are they similar?

How are they different?

a. Kmart and Target

b. Verizon and T-Mobile

c. Sea World and Universal Studios

d. Visa and MasterCard

e. Mazda and Hyundai

f. Chili’s and T.G.I. Friday’s