1. With a classmate, create two advertisements for the same product. One advertisement should feature a high...

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1. With a classmate, create two advertisements for the same product.

One advertisement should feature a high price, the other advertisement should feature a low price. Present your advertisements to students in your class. Record students’ perceptions of the price–quality relationship.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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